Should I use Twitter?
There is just no escaping those 'tweets'. Is it just for narcissists and celebrities or does it have a real business function.
We are often asked by clients why they should use Twitter. For some Twitter is just another passing internet fad, and maybe it is, but for now here are some reasons you should consider.
- Direct Marketing
From a marketing perspective, Twitter is like having your own TV or radio station. You are simply broadcasting to your audience. Unlike other forms of Marketing your 'followers' have given their permission - Business Networking
Twitter is a social networking tool and business networking is crucial. - Is it better then Google for Searching
Even the clever people at Google have admitted that if you are searching for an answer then searching Twitter can be more 'immediate' then searching Google. - Building Trust
They say you can often judge a person by the company they keep. The same could be said for business. A quick look at a company's followers on Twitter, can give you a good indication of the type of businesses that are happy to be associated with them. - Drive Traffic
Used correctly it can drive good quality traffic to your website. Have a look at your Google Analytics account and see what Twitter is delivering.
And Lastly, not only can you easily update your 'followers' you can also set your Twitter Account to automatically update sites such as this one.
All from one simple postiing.
These are just a few reasons for using Twitter and examples of what can be done.